about me
I am a media and content professional, an experienced marketing and content specialist, and a brand partnership developer with a passion for leading creative teams.
With over nineteen years of experience as a multidisciplinary creative, manager, business developer, and content marketeer, I have always followed my own path—seeking the best ways to live a creative life.
Graduating in Commercial Economics in 2005, I integrated my passion for sports into my studies through sports management and marketing. Since then, I have worked in media and publishing, helping numerous brands achieve their marketing, communication, and brand preference goals.
From 2006 to 2013, I worked at HUB Publishers, a company that successfully reached niche audiences with print solutions and magazines in tech-related markets. Between 2013 and 2017, I contributed to the digital transformation of publishing at Reshift Digital, integrating online and social media strategies. In 2018, I took the next step, transitioning from branded content specialist to leading Reshift Creative Studios—a special unit facilitating content marketing partnerships for brands such as Netflix, Google, HBO Max, Samsung, Shimano, and Kia Motors.
Now, I bring all these lessons and experiences to help businesses and brands grow. As the go-to professional in Dutch media, communication, and content marketing, I provide strategic context, build brands, create innovative strategies, and engage communities through daring content—both online and offline.
Brands I’ve worked for
